Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one of the UK’s leading department stores. Find brands such as Reformation, Rixo, and Ganni as well as beauty tech, homewares, and much more.

ASOS offers 850+ brands in petite, tall and curve ranges. Popular with the masses, Oh Polly sells two-piece sets and body-con dress styles, while cult-favourite Nasty Gal is focused on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a range of affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious consumers in their twenties in mind. The company initially raised funds by selling cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. But a year later, the founders Nick Robertson and Susanne Clarke decided to focus on clothing since this would generate the highest returns.

The ASOS website offers a broad range of sizes and products, including maternity and plus size clothing accessories, shoes, and stationary. It also features a range of trend guides and #AsSeenOnMe content that inspire. Customers can also add items to a wish list and create private boards to organize their favorite items.

ASOS's mobile app provides a seamless shopping experience, with saved items synchronized and quick checkout. Its app also displays stock information, which helps keep customers from disappointment when items are not in inventory. This is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion brand that offers clothes for women, men, and kids. The brand offers a range of clothing that is affordable and ethically sourced. Customers can purchase clothing online, in more than 500 Asda shops, as well as on the George Website.

The new collection is a part of the 'quiet luxury' trend, with pieces made of cotton, silk and linen blends. The collection includes slouchy suits, printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, designs new store plans and directives "generally once every six weeks". Visual Retailing's software for planning retail is used by the company to modernise its planning process and make it more future-proof. This allows it to send briefs and layouts of merchandising with incredible speed and simplicity. It also increases efficiency. The company also uses StyleShoots all-in-one photo machines which immediately remove clothing from their backgrounds and can be uploaded into the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the most storied UK department store chains, has a variety of clothing and other items. It offers a wide range of brands, and there are regular discounts and sales. The company also provides a range of services to help its customers find the products they're searching for.

The retailer started in London in 1778 as a drapers' shop. Over the years it has expanded into a huge chain of department stores with global reach. It is a major retailer of fashion, known for its exclusive designer brands and clothes. It has a significant online presence.

Debenhams continues to run its online shopping stores in london business despite some stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's website and brand for PS55million. The purchase underscores the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected to continue as the number of customers is declining in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothing for men and women and accessories. It has different collections like Boutique, Collections, and Style. The company also provides stylist services that suggest clothing based on the user's personal style and preferences. This is a great option for fashion-conscious or people who are unsure.

In the past, a visit to London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's awe-inspiring interior stuffed with clothes, shoes and makeup to explore as you navigated its labyrinth of mirrored escalators to the beat of thumping house music. The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be heading towards collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point of being the closest high street shopper was to catwalk fashions, but this was what ultimately killed it. When Asos and Boohoo started offering the same trendy trends at lower prices, consumers quit visiting the shops in droves.

Missguided

Missguided is a UK fashion website that sells on-trend pieces, inspired by celebrity style. Its website is feminine with an all-white and pink theme. It also showcases female models and clothing items on its site. Customers can enjoy free next-day shipping and a discount for students on the site.

The site is geared toward the 16-34 age group and has an extensive selection of products. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes for the same market. Its website displays bold headings and features images of clothes products. Boohoo allows customers to sign up for their newsletter and receive updates about new products.

The company was founded by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided went into administration, with millions of dollars owed to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online clothes shopping websites uk retailer of fashion-forward fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. In addition to its own label, the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by catering to a younger demographic that craves new and on-trend clothing at a low price. This segment, which is comprised of those under the age of 30, represents a massive market segment globally.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus schemes. The company also prioritizes employee health with gyms in the workplace as well as free healthcare cash plans, as well as mental health support. The company is also well-known for its commitment to size inclusivity with precise size charts enabling shoppers to find the perfect fit.

Amazon

As the world's biggest online store Amazon's UK branch has a huge selection of clothing, shoes and accessories. You can also purchase food items, household goods and tools for DIY. The site also offers an extensive selection of international brands and products.

Other e-commerce shops worth checking out include River Island for fashion-led pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look much higher priced than they actually are as well as Lavish Alice, which is a top 10 Online shopping sites in uk for Clothes choice for couture inspired designs that can be worn dressed up or casual days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans every major category, including electronics and fashion-forward cosmetics. They also have a wide assortment of household items including unique tea caddies.